Business Corporate Strategy (Starbucks in China) Essay

Business Corporate Strategy (Starbucks in china) - Essay ExampleTo go ahead with this task, Starbucks de humankindd to have a detailed customer profile depending on the targeted segments because in general, as a big term strategy, customers are segmented found on their demographics, securities industrying habits etc. Such an analysis is to be preceded by a detailed analysis of the companion, with a Chinese perspective, using some of the following strategic tools.A committed managerial team is headed by Howard Schultz, the present Chairman, who has proved to be a man with a mission. A dynamic person, he kat oncen to be full of energy who successfully modify the US operations to their present proposition.Over time and with experience, Starbucks has developed a sophisticated store-development process based on a six-month opening schedule. This target driven strategy helped the company in opening bulky number of stores in US and elsewhere.Starbucks has been doing the ground work in China since 1994. Therefore comparing the maturement of its operations in other nations, Starbuck could not successfully implement this experience in China and had to be content with relatively modest success. The company has taken little too long in expression the foundation.Though Starbucks has shown its commitment to environment and health by maintaining a no-smoking policy, but in this part of the world, masses prefer to sit out and chat with a cup of coffee on the table and a cigarette in hand. OpportunitiesFor long China carried the reputation of being the worlds greatest opponent of globalisation. But now things are perceptibly different. Today China has transformed itself into a committed member of WTO. Under the globalization, China is a speedily growing marketThough dominantly a tea drinker nation, Chinese consumer is rapidly accepting Coffee as one of the main beverages. According to Euromonitor, total sales of coffee in China has grown by nearly 90% between 1998 a nd 2003. Estimates for future point out that the market is bound to grow by about 70% in the period 2004-2008.Consumption of coffee has so far been concentrated in big cities only. Now with the establishment of a firm foundation the company can plan out a formidable plan for mediums sized cities and hamlets.Chinese beverages market is nonoperational vastly (more than 42%) dominated by Tea drinkers, this leaves enough room for inviting these people